Category Archives: Blog

Despite these challenges, OTT technology has immense potential. Video streaming services are on the rise globally, with North America representing the most mature markets at a 51% adoption rate. Europe and Asia-Pacific are seeing impressive growth as brands like Netflix expand internationally. Beyond global adoption rates, major opportunities exist in non-entertainment markets. One recent surveyContinue reading “WHAT ARE THE BIGGEST OTT OPPORTUNITIES ?”

Mobile devices: Smartphones and tablets can download OTT apps from a supported digital storefront. Personal computers: Most computers support OTT content viewing through desktop-based apps or web browsers. Smart TVs: The latest TV models often include pre-installed OTT apps, or provide users with an option to download them. Digital media players: Third-party devices like theContinue reading “HOW IS OTT CONTENT DELIVERED ?”

What is an OTT Platform ? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. Over the Top (OTT) Platforms refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through theContinue reading “What is OTT :”

India’s over-the-top streaming (OTT) market remains one of the fastest-growing markets in the world. Over the past twelve months, spurred on by the Covid-19-induced lockdown, total domestic OTT consumption increased from 181 billion minutes to 204 billion minutes.At present, India is the world’s fastest-growing OTT market. According to Boston Consulting Group( BCG), it is estimated to be worth $5 billion by 2023.Continue reading “OTT Platforms and Digital Divide”

The term “digital divide” refers to the gap between individuals, households, businesses and geographic areas at different socio-economic levels with regard to both their opportunities to access Information and Communication Technologies (ICTs) and to their use of the Internet for a wide variety of activities. The digital divide reflects various differences among and within countries.Continue reading “DIGITAL DIVIDE OF OTT”

OTT platforms are very easy to use and require only a few things like a stable internet connection, a viewing device like a smart TV or a smartphone etc. The network carrier provides the internet connectivity against a monthly payment and the viewer has the flexibility to choose an internet package or plan based onContinue reading “BENIFITS OF OTT :”