Despite these challenges, OTT technology has immense potential. Video streaming services are on the rise globally, with North America representing the most mature markets at a 51% adoption rate. Europe and Asia-Pacific are seeing impressive growth as brands like Netflix expand internationally. Beyond global adoption rates, major opportunities exist in non-entertainment markets. One recent surveyContinue reading “WHAT ARE THE BIGGEST OTT OPPORTUNITIES ?”
Author Archives: TWS Group 4
HOW IS OTT CONTENT DELIVERED ?
Mobile devices: Smartphones and tablets can download OTT apps from a supported digital storefront. Personal computers: Most computers support OTT content viewing through desktop-based apps or web browsers. Smart TVs: The latest TV models often include pre-installed OTT apps, or provide users with an option to download them. Digital media players: Third-party devices like theContinue reading “HOW IS OTT CONTENT DELIVERED ?”
What is OTT :
What is an OTT Platform ? OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. Over the Top (OTT) Platforms refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through theContinue reading “What is OTT :”
OTT Platforms and Digital Divide
India’s over-the-top streaming (OTT) market remains one of the fastest-growing markets in the world. Over the past twelve months, spurred on by the Covid-19-induced lockdown, total domestic OTT consumption increased from 181 billion minutes to 204 billion minutes.At present, India is the world’s fastest-growing OTT market. According to Boston Consulting Group( BCG), it is estimated to be worth $5 billion by 2023.Continue reading “OTT Platforms and Digital Divide”
DIGITAL DIVIDE OF OTT
The term “digital divide” refers to the gap between individuals, households, businesses and geographic areas at different socio-economic levels with regard to both their opportunities to access Information and Communication Technologies (ICTs) and to their use of the Internet for a wide variety of activities. The digital divide reflects various differences among and within countries.Continue reading “DIGITAL DIVIDE OF OTT”
BENIFITS OF OTT :
OTT platforms are very easy to use and require only a few things like a stable internet connection, a viewing device like a smart TV or a smartphone etc. The network carrier provides the internet connectivity against a monthly payment and the viewer has the flexibility to choose an internet package or plan based onContinue reading “BENIFITS OF OTT :”
YOUTUBE :
Founded:February 14, 2005; 16 years ago Owner:Alphabet Inc. founder : Chad Hurlry,Jawed Karim,Steve Chen Headquarters:901 Cherry Avenue San Bruno, California, United States. Revenue:1,980 crores USD YouTube is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day,and hundreds of hours of video content are uploaded to YouTube servers every minute. YouTube provides several waysContinue reading “YOUTUBE :”
MX PLAYER:
Karan Bedi – CEO – MX Player Owner:Times Internet Created by:J2 Interactive Launched:As video player: 18 July 2011 As OTT: 20 February 2019 Revenue:Its revenues jump 24% to Rs 1,625 crore for the financial year ended March 2020 Users:200 million subscribers MX Player is an Indian video streaming and video on demand platform developed by MXContinue reading “MX PLAYER:”
HULU :
FOUNDED: 29 October 2007 FOUNDERS: Jason Kilar, Beth Comstock REVENUE: $4.4 billion (2020) USERS: 39 Million Subscribers (2020) The name Hulu comes from two Mandarin Chinese words, húlu (葫芦/葫蘆), “calabash; bottle gourd”, and hùlù (互录/互錄), “interactive recording”. Jason Kilar, who served as CEO of Hulu, said the name comes from a Chinese proverb. Hulu (stylized in all lowercase as hulu) is anContinue reading “HULU :”
SONY LIV :
Owner : Sony Pictures Networks India Founder: Masaru Ibuka Akio Morita Founded: 23 January 2013 Available in :English Language, Hindi, Tamil, Telugu language, Malayalam, Kannada, Bengali, Marathi language Users: 14–20 million (paid), 70–80 million monthly active users Headquarters:Mumbai ,India Revenue:520.6 crore in FY18 from Rs 492.5 crore in FY17. Rs 6,400 crore in FY18 fromContinue reading “SONY LIV :”
APPLE TV + :
Launched : 1 November 2019 Key person : Tim Cook (Apple CEO) Users : 40 million Apple TV+ is a streaming service featuring Apple Originals — award-winning series, compelling dramas, groundbreaking documentaries, kids’ entertainment, comedies and more — with new Apple Originals added every month. Apple TV Plus is available in more than 100 countriesContinue reading “APPLE TV + :”
HBO MAX :
Launched : May 27, 2020; 11 months agoKey people : Casey Bloys (Chief Content Officer)Andy Forssell (head of business operations)Revenue : $43.9 billionUsers : 44.2 million subscribers HBO Max is an American subscription video on demand streaming service owned by AT&T via the WarnerMedia Direct subsidiary of WarnerMedia. While built around content from namesake premiumContinue reading “HBO MAX :”
DISNEY+ :
FOUNDED: 12 November 2019 PRESIDENT: Sunil Rayan OWNER: Star India REVENUE : $1.7 billion (2020) USERS: 73.3 million subscribers Disney+ (pronounced Disney Plus) is an American subscription video on-demand over-the-top streaming service owned and operated by the Media and Entertainment Distribution division of The Walt Disney Company. The service primarily distributes films and television series produced by The Walt Disney Studios and Walt Disney Television, with dedicatedContinue reading “DISNEY+ :”
AMAZON PRIME VIDEO :
STARTED ON: September 7, 2006 KEY PERSON: Jeff Bezos (CEO) REVENUE: $10.40 billion (2020) USERS: 142.5 million (2020) Amazon Prime Video, or simply Prime Video, is a subscription video on-demand over-the-top streaming and rental service of Amazon.com, Inc., offered as a standalone service or as part of Amazon’s Prime subscription. The service primarily distributes films and television series produced by Amazon Studios or licensed to Amazon,Continue reading “AMAZON PRIME VIDEO :”
NETFLIX :
Founded: 29 August 1997Founders: Reed Hastings, Marc RandolphRevenue: 2,500 crores USD (2020)Users: 203.66 million subscribers Netflix, Inc. is an American over-the-top content platform and production company headquartered in Los Gatos, California.It is a subscription-based streaming service that allows its subscribers to watch TV shows and movies without commercials on an internet-connected device. You can alsoContinue reading “NETFLIX :”
OTT Platforms 