WHAT ARE THE BIGGEST OTT OPPORTUNITIES ?

Despite these challenges, OTT technology has immense potential. Video streaming services are on the rise globally, with North America representing the most mature markets at a 51% adoption rate. Europe and Asia-Pacific are seeing impressive growth as brands like Netflix expand internationally. Beyond global adoption rates, major opportunities exist in non-entertainment markets. One recent survey determined that 50% of OTT subscribers pay for educational content, usually in the form of instructional streaming platforms. Streams that emphasize children’s programming or health-based content might hold immense potential.

OTT platforms should also consider the benefits of tiered monetization. While most solutions are subscription based, 20% of subscribers also made in-app purchases in 2018. Casting a wide net when it comes to monetization methods could help OTT solutions grow in the years ahead.

Performance marketing has proven to be an especially successful method of attracting subscribers to OTT platforms in a way that is scalable and predictable for marketers.

Over-the-top media services have been with us for years, but they clearly have room to grow. Increased diversification and competition suggests the market is healthy and growing, and many opportunities remain untapped. Whether you’re following up-and-coming platforms, or enjoying the latest Netflix original series, OTT clearly represents the future of media. It’s an exciting time to be a part of it.

WHY DO USERS PREFER WATCHING OTT CONTENT ?

Exclusive content : OTT providers like NETFLIX, AMAZON PRIME, HBO MAX and DISNEY+HOSTAR offer plenty of unique and original content for their viewers, which is only available on their platforms.

You can access thousands of movies and TV series through OTT services wherever and whenever without paying a fortune.

Multiple сompatibility. You don’t need to have a TV to get access to your favorite shows anymore. Instead, you can use mobile phones, smart TVs, computers, tablets or video game consoles.