India’s over-the-top streaming (OTT) market remains one of the fastest-growing markets in the world. Over the past twelve months, spurred on by the Covid-19-induced lockdown, total domestic OTT consumption increased from 181 billion minutes to 204 billion minutes.At present, India is the world’s fastest-growing OTT market. According to Boston Consulting Group( BCG), it is estimated to be worth $5 billion by 2023.
However, before OTT Platforms all movies were played in theaters. Which is actually expensive than watching on OTT Platforms at home, provided every one or anyone can access the top-quality content once paid for the subscription. There are thousands of programs you can access with a monthly subscription. Freedom to access international web series, shows, live sports telecasts, and favorite flicks on the go is one of the greatest pros of streaming platforms.
Also, there are no monthly bills for cable operators or interruption to face. Anyone willing to watch online digital content can register themselves and pay a monthly or yearly subscription amount, making it cost-effective. Whereas watching a movie at the theatre is expensive we should even travel. OTT platforms give you enough freedom to watch your favorite content wherever you want, however you want, and whenever you want. If you don’t have time to log on to your laptop or desktop, you can binge-watch it on your smartphone.
These media services can easily be accessed through mobile phones, laptops, smart TV, and other audio-visual devices with an internet connection. This service is synonymous with video-on-demand (SVoD) services, and digital content at the International level can be accessed. However, we won’t have many choices at theatres. OTT Platforms changed the way we consume entertainment in a better way. This Digital divide has made out lives easier. This wasn’t possible about a decade ago.
OTT Platforms 