Founded:February 14, 2005; 16 years ago
Owner:Alphabet Inc.
founder : Chad Hurlry,Jawed Karim,Steve Chen
Headquarters:901 Cherry Avenue San Bruno, California, United States.
Revenue:1,980 crores USD
YouTube is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day,and hundreds of hours of video content are uploaded to YouTube servers every minute.
YouTube provides several ways to watch videos, including the website, the mobile apps, and permitting other websites to embed them. Available content includes music videos, video clips, short and documentary films, audio recordings, movie trailers, live streams, and video blogs. Most content is generated by individuals, but media corporations also publish videos. Besides watching and uploading, registered users can comment on videos, rate them, create playlists, and subscribe to other users.
Founded in 2005, YouTube was acquired the following year by Google for US$1.65 billion. It has become one of the company’s most lucrative subsidiaries, earning $19.8 billion in 2020. YouTube and selected creators earn advertising revenue from Google’s AdSense program. The vast majority of videos are free to view, but some require a music or premium subscription.
New revenue streams (2013–2018)
Susan Wojcicki was appointed CEO of YouTube in February 2014. In January 2016, YouTube expanded its headquarters in San Bruno by purchasing an office park for $215 million. The complex has 51,468 square metres (554,000 square feet) of space and can house up to 2,800 employees. YouTube officially launched the “polymer” redesign of its user interfaces based on Material Design language as its default, as well a redesigned logo that is built around the service’s play button emblem in August 2017.
Country: India
Languages: Hindi,Marathi,Tamil,Bengali, English, Gujarati, Kannada, Malayalam,telugu and Urdu
Lanuch date:May 7, 2008
Youtube Networks, also known as multi-channel networks (MCNs) are companies that operate without any link to YouTube. By joining one, YouTubers enjoy several benefits, in addition to having the network as their intermediary on the platform.
‘India OTT Platforms’ reveals that in India, the highest consumed platform is YOUTUBE, followed by Amazon Prime Video and the three Indian platforms – Hotstar, Jio Cinema and Voot. YouTube has its monopoly across different markets, as per the report. As compared to the other countries, the capacity of spending for Indians has been the highest.
Globally, the average revenue per user (ARPU) for pay TV is expected to go down to four times that of OTT in 2020, from six times that of OTT in 2017. According to AIB Research, the OTT video market across the world will continue to grow at a brisk pace and with a surge compound annual growth rate (CAGR) of 10 per cent through 2022, the OTT market will generate a massive $51.4 billion. The revenue for the global OTT monitoring and compliance market is expected to increase from $62.0 million in 2018 to $149.7 million in 2024, at a compound annual growth rate (CAGR) of 15.8 per cent over the forecast period.
OTT Platforms 